10 It makes products less sensitive in regard to price increases.
9 It can insulate the business from movement of sales people.
8 Branding will provide clarity to the decision process for the customer. Less time is needed to close the sale of an offering.
7 Research shows that it leads to a greater willingness to try a product or service by customers.
6 Branding increases customer loyalty
5 There is a willingness to award a larger share of purchase requirement by customers.
4 The clear focus enables you to “transfer” the goodwill from one product to another.
3 Branding generates higher barriers to entry for competition.
2 Branding ties together all of the activities of your company and provides focus.
AND the number 1 benefit of branding for B2B companies
It has been proven that branded products carry higher margins.
Maver Management Group