Monday, January 9, 2012

Lessons from Procter & Gamble – P&G’s Core Values

We recently wrote about the importance of Core Values as an integral part of strategy for companies. A book written by ex-senior Procter & Gamble management, “When Core Values are Strategic” has just been released. Given my 23 years with the company, the values I espouse for Maver Management and for our clients are among those covered in detail in the book. We were all grounded similarly. The book tells personal stories of how the basic values of Procter & Gamble transformed leadership at Fortune 500 companies. The track record for most senior P&G executives, both with P&G or subsequently with other companies, has been outstanding.

Adherence to Core Values, such as the ones below, has been instrumental in that success. Here are the Procter & Gamble Core Values:

People - We attract and recruit the finest people in the world. We build our organization from within, promoting and rewarding people without regard to any difference unrelated to performance. We act on the conviction that the men and women of Procter & Gamble will always be our most important asset.

Leadership - We are all leaders in our area of responsibility, with a deep commitment to deliver leadership results. We have a clear vision of where we are going. We focus our goals to achieve leadership objectives and strategies.

Ownership - We accept personal accountability to meet the business needs, improve our systems, and help others improve their effectiveness. We all act like owners, treating the company's assets as our own and behaving with the company's long-term success in mind.

Integrity - We always try to do the right thing. We are honest and straight-forward with each other. We operate within the letter and spirit of the law. We uphold the values and principles of P&G in every action and decision. We are data-based and intellectually honest in advocating proposals, including recognizing risks.

Trust - We are determined to be the best at doing what matters most. We have a healthy dissatisfaction with the status quo. We have a compelling desire to improve and to win in the marketplace.

Passion for Winning - We respect our P&G colleagues, customers, and consumers and treat them as we want to be treated. We have confidence in each other's capabilities and intentions. We believe that people work best when there is a foundation of trust.

Do Procter & Gamble’s Core Values help you understand the base upon which P&G has built a multi-billion dollar global business? Interestingly, if you review the histories of the company, you will find that these Core Values, stated in some form, have been consistent throughout the 150 years that the company has existed.

Do these values trigger opportunities or ideas for you with your company? If we can help you define your Core Values and make them a sound basis for your strategic planning, contact us. We have had great success with companies from Fortune Top 10 to startups.



John Maver
Maver Management Group
(925) 648-7561
Maver Management
View John Maver's profile on LinkedIn

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