There are many CPG companies of varying sizes here in the
Bay Area. However, based on a survey
done by “The Business Times” they are not appearing as favored places to work.
Here is the summary of the survey by industry.
The criteria for this survey were:
·
Trust top execs (honest, capable of leading the
organization to prosper, integrity in dealing with all stakeholders)
·
Trust other employees (loyalty to each other,
camaraderie and teamwork, integrity)
·
Longevity (Employee length of service, invite
friends to apply)
·
Satisfaction with what the employee does each
day (feeling challenged and engaged, feeling positive about the company and the
other employees)
·
Feeling Valued (talents noticed and cultivated,
seen as essential contributors)
Having spent several decades at P&G and been at the
Executive level and now consulting in the Bay Area, the differences for CPG are
obvious. Most of the larger ranked companies
value training and work environment.
They take advantage of senior management and have them serve as teachers
and mentors to the more junior managers.
With the significant cost of replacing and recruiting talent, providing
this development support is not only prudent but very cost effective.
You may know that P&G has a strong promote from within
policy and therefore the impetus was on each layer of management to develop
those below them since they will be associated with them and their abilities for
years to come. Their personal
performance was going to be influenced by the productivity and expertise of
those who report to them.
But in the Bay Area, given the exigencies of business and
the heavy workloads being carried by senior management, from where should this
expertise come in companies who are not a promote from within? The obvious answer is to take advantage of
either consulting senior executives who have the experience or bring in on a
temporary basis retired executives from other companies. Both are going to have significant cost
benefits and higher overall productivity.
As you can see from the chart, most of the companies are in
industries that have strong startup or growth phases. The founders are in constant contact with the
employees. This helps support the favorite company status. For those other industries like CPG, the
message is clear. If you want the top
performers and you want to keep them, provide the mentoring and development support.
Thanks
John
John Maver
Founder and Managing Director of Moon & Stars Consulting
President Maver Management Group
(925) 648-7561
Maver Management
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