Friday, November 30, 2007


Tom Peters has an article today about Big Hairy Audacious Goals and how they often fail to gain support by employees because they are not clear and compelling enough. He recommends that it be renamed Clear Compelling Audacious Goals.

I buy in to the idea of the BHAG and the refinement of it as CCAG. But having the BHAG is only the start of the opportunity. It is the plan that makes the difference. The Maver Management Group has helped many clients dream the big dream. Then we put together the strategies and plans to make them a reality. Having a plan makes the BHAG realistic and able to be supported. We also make it simple and actionable so that it doesn’t sit on the shelf in a binder.

Aligning employees with the strategy is critical and Peters has written about that for years. As a leader you can’t make the dream a reality unless you have the people having the common dream.

I would be happy to share our simple framework. Send me an e-mail or give me a call. Together we can give Tom Peters another company for his new “In Search of Excellence.”

John Maver
Maver Management Group
(925) 648-7561
Maver Management

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