Highlights from the Silicon Valley Brand Forum at Symantec
On October 12, 2010, a group of seasoned brand professionals gathered at Symantec Corporation in Mountain View, CA to discuss ways in which B2B companies are leveraging consumer brand marketing techniques in their own brand management.
John Maver of Maver Management Group began the event with a presentation about the challenges of getting B2B management to adopt a B2C view of brand marketing based on his 30+ years with Procter & Gamble and his current consulting with B2B companies.
John talks about key things you can do to sell the value of branding to B2B executives:
Contact John if we can help you and your company.
Maver Management Group